Choose Your Fighter (Hampter Ver.)
Medium:
Looped animation and 5 physical cards
Memes are images or statements that are used as a starting point for discussions. As defined by Saint Hoax, a meme can be defined as "... a piece of media that is repurposed to express a cultural, social, or political message, mainly through humor, by repurposing a piece of media."
Utilising the "Choose Your Fighter" meme format, hamsters in various poses popularised by memes are featured on Pokémon-inspired card templates. The hamsters' powers are inscribed with popular culture quotes and images, aiming to convey how information is constantly repurposed and recontextualised online in the internet era. Often times, the repurposing of content to make it humorous acts as an escape for Generation Z from their harsh realities, with meme culture being a direct result of the stressful conditions of this age.